The Hays Code was initially created in 1930 and began being enforced four years later. The code was meant to help reduce the amount of violence, sex and other 'anti-social' behavior onscreen. It was adopted due to conservative concerns about film content and controversy surrounding several off-screen scandals involving Hollywood stars.
However, many artists and filmmakers felt heavily restricted by the Code's rules which stated that films could not show such actions as: illegal drug trafficking, onscreen nudity or sex, profanity, 'white slavery', and ridicule of the clergy. Additionally, any crime shown on the screen had to be punished and couples could not be depicted sleeping in the same bed together. (Due to competition from other studios and changing social norms, the Code was eventually replaced by the film rating system we have today in 1968. While certainly not perfect, the MPAA's use of ratings does not rely on censorship, and thus allows more artistic freedom.)
A photo taken by A.L. Schafer that symbolically protests the Hays Code. It depicts several elements banned by the Code.
As a result, filmmaking in Hollywood changed drastically. Theatrical cartoons were not exempt. Despite that old animated shorts are often considered to be 'wholesome' / 'safe for the entire family,' many Pre-Code cartoons contained quite a few bizarre and sometimes unsettling scenes. If you don't believe it, then prepare to be enlightened by the ten shorts below.
During the 1930s, animation began to evolve as artists gained more experience and companies were allowed to make cartoons on a larger budget as the medium continued to grow in popularity. With the adoption of the Technicolor process in the earlier half of the decade, Walt Disney decided to push for more realism in the medium of animation, which had practically been unseen since the earlier work of Winsor McCay. His studio was thus the first to abandon the weightless, 'more cartoony' style of rubber hose and adopted several technical innovations to allow for a sense of realism (i.e.: the multiplane camera, detailed backgrounds, refinement of the studio system). Other companies soon followed, some reluctantly, others shamelessly copying in order to survive. As a backlash to the Disney style, 'wise-guy' and wacky, slapstick cartoons also became common, such as Looney Tunes's Daffy Duck and Walter Lantz's Woody Woodpecker. Short comedic cartoons were also common outside of Disney due to the financial risks that other companies faced in making feature length animated productions.
Disney Leads the Way
"The Tortoise and the Hare" (1935), was made only a year after "The Goddess of Spring," but is far superior technically and story-wise.
While Disney's Mickey Mouse shorts became hugely popular due to their use of sound, his Silly Symphonies series had a harder time standing out as they did not feature a consistent cast of characters, each installment being based on a different popular story or folktale. In order to garner more viewers (and to deal with the loss of animator Ub Iwerks), the company bought out the exclusive rights to have their cartoons filmed in Technicolor for several years. Disney's decision proved to be a wise won, as their first three-strip Technicolor short, "Flowers and Trees"(1932), won the first ever Academy Award for a Animated Short Subject. The use of color added a splash of realism unseen in any productions before. This pushed the company to begin focusing on more believable character animation. "The Three Little Pigs" (1933) put great emphasis on creating distinct personalities and featured heavy use of character interaction through dialogue, which no doubt contributed to its off the charts popularity. Equally important was "The Goddess of Spring" (1934), Disney's first, if rather awkward, attempt at realistic human animation. Within a year, Disney had improved their draftsmanship drastically. So much that the short, "The Tortoise and The Hare"(1935) was practically not rubber hose anymore! Perhaps the best Silly Symphony short that demonstrates this is "The Old Mill" (1937), which made great use of the multiplane camera to create a sense of depth and further believability of the cartoon's environment. Animation at Disney had become fully evolved and was ready for its next stage, feature film.
"The Pointer" (1939) marks the first appearance of Mickey's 'modern' design.
Although animated films had been made before, none of them had been made by a major Hollywood studio or filmed in color. At Hollywood, many believed that no one would be able to sit through a long cartoon, as it was thought that audiences would grow bored of slapstick gags and get annoyed with the lack of realism. So when Walt Disney announced that his studio was going to produce a film based on the fairytale Snow White and the Seven Dwarves, critics dismissed it, stating that Snow White would ruin his career and dubbed the film, "Disney's Folly." Fortunately the critics proved wrong. When the movie premiered in 1937, after three long years in production, it was widely praised for its marriage of cartoon physics and realism. Snow White proved that animation could be used to tackle a wider range of subjects than previously thought and set the trend for all other animated features to follow. Disney's projects then became even more ambitious. Pinocchio (1940) refined everything that was done previously in Snow White. Pinocchio is definitely a stronger film: its animation still holds up remarkably will today, it featured a more complex plot, and it is widely considered to be one of the company's finest productions. Within the same year, Fantasia was released. It experimented with a wide range of animation styles and artistic influences, separated by different musical interludes. Unfortunately, neither of the two films did very well financially due to the outbreak of WWII. Thus Bambi (1942), was the last true feature length animated film released by Disney up until 1950.
A Trailer for Pinocchio (1940).
And Others Follow
In order to stay competitive we must copy Disney!
Disney's success certainly did not go unnoticed by other studios. After the Silly Symphony shorts started to become commercially and critically successful, many companies began to put out their own suspiciously similar cartoons. Ub Iwerks, after leaving Disney for personal reasons, produced his Comicolor Cartoons from 1933 to 1936, which, while bland, did have artistic merit. Van Beuren, however, was largely ignored for its Rainbow Parade Cartoons (1934-1936), which largely came off as blunt Disney ripoffs and made a rather disappointing attempt to revive Felix the Cat. Harman and Ising perhaps made the most expertly crafted cartoons outside of Disney after leaving WB. Their Happy Harmonies(1934-1938) failed to be successful, but still have small sect of appreciative fans to this day. The Fleischer Brothers were reluctant to enter the 'Silly Symphony' fray, but did so with their Color Classics (1934-1941) due to executive meddling. Columbia Pictures is perhaps the most forgotten Disney imitator, as their Color Rhapsodies (1934-1939) tended to be very low budget, and the company lacked any longtime talented directors.
Of course, not all cartoon series released at the time outright copied Disney. However, every animation studio did begin to train their staff to animate more realistically and abandon rubber hose principles. An excellent example of this would be the artistic evolution that took place in Porky Pig's Looney Tunes shorts. Early on, his appearances were marked with less articulated character movements. Porky was initially a very fat young child, not the slimmer adult pig that he later became known as. His redesign increased the character's appeal and believability. Because Porky debuted in 1935, his cartoons rapidly dropped the physics associated with rubber hose, but still utilized exaggerated movements for humorous effects. Another example of a character's evolution towards 'realism' would be the Walter Lantz version of Oswald the Lucky Rabbit. Lantz first redesigned Oswald to be cuter, have more detailed attire, and a personality more in line with that of Mickey Mouse. By the 1940s, the rabbit became completely unlike his former self. He was aged down considerably, lost his black and white color scheme associated with the outdated rubber hose style, and drawn with consideration to realistic weight and proportions.
Walter Lantz's Oswald from the mid-1930s.
A more rabbit-like Oswald from the early 1940s.
Resistance to the Movement & The Screwballs Emerge
Popeye refuses to be like one of those 'bland Mickey cartoons' !
Not every animation studio was quick to abandon the wackiness of rubber hose, in favor of the 'cutesy,' detailed style embraced by Disney. Ub Iwerks did adopt color for his Comicolor Cartoons and pioneer the usage of the multiplane camera (which Disney later adopted). However, the characters in his shorts retained their exaggerated yet simplistic style, and the cartoons themselves were less sentimental and idealistic than Disney's Silly Symphonies were. The Fleisher Brothers held out longer than Iwerks did. Even though they abandoned Betty Boop after the implantation of the Hayes Box Office Code, the company kept making Popeye shorts which continued to perfect its own brand of rubber hose. Likewise, Fleisher's Superman series (1941-1942), while certainly different from Popeye, approached animation with a more graphical style than Disney, focusing more on fast paced action and drama. On the other hand, Looney Tunes began to increasingly refuse to make Disney clones. Instead, they opted for cartoons focusing on slapstick, parodying the cute animal character archetype common at the time. Daffy Duck (1937), Bugs Bunny (1940), and Bob Clampett's early incarnation of Tweety Bird (1942) all followed this trend.
"I'm wooking for wabbits."
Other companies soon did the same due to WB's success with zany and smart aleck funny animals. After leaving for MGM, Tex Avery gave us Screwy Squirrel (1944), a short lived, literally 'nuts' character who frequently messed with his antagonists' (and the audiences') minds when he broke the fourth wall. Avery also made many one shot cartoons, most notably "Blitz Wolf" (1942), which was a parody of Disney's "Three Little Pigs" and the war against Nazi Germany, and "Red Hot Riding Hood" (1943), which similarly parodied fairytale cartoons popular at the time by updating one for modern audiences. Avery's only consistent recurring character was Droopy Dog (1943), whom Avery loved to use to contrast deadpan humor with other worldly gags. Also at MGM, William Hannah and Joe Barbara created their comedic duo, Tom and Jerry, who first appeared in the 1940 short, "Puss Gets the Boot." Walter Lantz likewise replaced his cute star, Andy Panda, with the zany Woody Pecker, who debuted in "Knock Knock" (1940). Columbia also jumped on the bandwagon when they hired a Warner Brothers employ, Frank Tashlin, to create The Fox and the Crow in 1941. Even Terrytoons, the "Woolworth's of animation," managed to create a few icons such as Mighty Mouse (who started out as a funny animal parody of Superman), and Heckle and Jeckle, two wise cracking magpies.
Tex Avery was the opposite of Disney: wacky, over the top, and sometimes sensual.
What Happened to the Feature Film Outside of Disney?
Why was this film the last major American animated film to be released outside of Disney for many years?
Back in the late 1930s, the only animation studio rivaling the power of Disney was Fleischer Studios. Once Disney met great success with the release of Snow White, Fleischer decided that it had enough resources and the capabilities to do the same. Fleischer first released three Technicolor Popeye Specials between 1936 to 1939, each running around 15 to 20 minutes. The specials had elaborate animation and gorgeous backgrounds that where at the level of what Disney produced at the same time. The experience gained allowed Fleischer to produce its first true animated feature, Gulliver's Travels (1939). Gulliver proved to be financially successful even though it relied very heavily on the use of the rotoscope in order to animate its lead. Encouraged by their success and nomination for two Academy Awards, the Fleischer Brothers put out a second feature in 1941. Mr. Bug Goes to Town is now generally recognized as being the stronger film. It had the artistic merit equal to any of Disney's features, relied far less on the rotoscope, and had an original storyline to boot. Sadly, Mr. Bug proved to be the death knell of the studio despite all of it improvements over Gulliver.It was released two days before the attack on Pearl Harbor. This led to the film being a financial disaster and the rest of its market was cut off overseas. Fleischer Studios could not deal with the debt and thus was shut down. It was bought out by Paramount and then replaced with the lower budget Famous Studios in 1942.
Before the tragedy of Fleischer Studios, several other animation companies considered making feature films. However, they became too scared after what happened to Fleischer, many had to deal with impending production costs, and their was that little issue called WWII. (The later resulted in many propaganda cartoons being made up until 1945.) Thus, competing studios adapted by making more anarchic/humor based shorts than Disney. To say that American cartoons during the 1940s-50s were nonexistent in feature film outside of Disney is not entirely correct though. Popular characters from short subjects did make the occasional cameo in live-action film (in a similar manner to Disney's Song of the South [1946]). Jerry made a memorable appearance when he danced with Gene Kelly in Anchors Awiegh (1945), and would later appear alongside Tom in Dangerous When Wet (1953). Bugs Bunny similarly popped up in a dream sequence in Two Guys from Texas (1948) and in the following year in My Dream is Yoursalongside Tweety Bird. Woody Woodpecker appeared in cartoon within Destination Moon (1950) due to producer George Pal being a friend of Walter Lantz.
Most non-Disney cartoons were reduced to cameos in feature film.
The only exception to this rule during the early 1950s was the stop-motion feature Hansel and Gretel: An Opera Fantasy (1954) which remains little known today, and sort of a cult oddity. Non-Disney American animated movies did not really start to appear again until 1959 (with the release of the Mister Magoo film, 1001 Arabian Nights)and did not really become common until the 1980s-90s (thanks to Don Bluth and the Animation Renaissance). Foreign features were slightly more common. China garnered much attention with Princess Iron Fan (1941), which while technically simplistic compared to American features of the time, greatly influenced future anime directors. Several European features were made as well, such as: Tintin's The Crab with the Golden Claws (Belgium, 1947), The King and the Mockingbird (France, 1952), Animal Farm (Britain, 1954), and The Snow Queen (Russia, 1957). It is also worth noting that Japan released its first significant animated production, Hakujaden, during this period in 1958, hinting at the country's future in the industry.
Overseas, a few quality animated films were made during the 1940s-50s.
What is rubber hose? Oswald the Lucky Rabbit will demonstrate for us.
The first standardized animation style to be adopted by Hollywood studios is still quite recognizable today. Rubber hose animation refers to the bouncy, rubbery way that characters were animated primarily in American cartoons during the 1920s to approximately the mid-1930s. It was not only adopted for its efficiency, but also to avoid the issue of stiffness. These cartoons featured stars with noodly limbs having little to no articulation. They had many sight gags and frequently utilized surreal plot lines. Several of these early cartoons had a good dose of adult humor (i.e: prohibition and sex jokes, mild profanity) as the Hayes Box Office Code was not fully adopted until the later half of the 1930s. Theatrical cartoons were not originally intended just for childern. Sound rubber hose cartoons also were commonly synchronized with popular music of the time. Although most were produced in black and white to keep down production costs, color began to be used in animation beginning in 1930 with the Flip the Frog short, "Fiddlesticks." It became standard by the end of the 1930s as rubber hose gave way to realism.
The Cat That Kept on Walking
Perhaps the first cartoon series to popularize the rubber hose style, was Felix the Cat, created by Pat Sullivan and Otto Messmer. Debuting in 1919 in the short "Feline Follies", Felix was the biggest cartoon star of the silent era. The character's happy-go-lucky but short tempered personality, ability to use his wits (or magical tail) to get himself out of difficult situations, and fourth-wall jokes made him a hot commodity. So hot, in fact, that other funny animal characters modeled after him became the norm. Felix eventually became overshadowed by other series, however, due to difficulties switching over to sound. By 1930, audiences had moved on. Felix, however, would arise to popularity again when he was re-invented (made more 'kid friendly') for TV audiences in 1959. The cat may be a former shadow of his glory days, but still regularly appears on merchandising.
In 'Feline Follies' Felix is far more angular. He was designed to be cuter and easier to draw by Bill Nolan in the mid-1920s.
Some sketches of Felix's later design.
The Fleischer Brothers
Another major Hollywood player was Fleischer Studios. Although the company eventually went under due to financial troubles in the early 1940s, its importance to the animation industry can not be stated enough. The two Fleischer brothers, Max and Dave, made their first big break with the character Koko the Clown in their Out of the Inkwell series (1918-1924), which was notable for its very surreal humor (which became pretty much a norm for all rubber hose Fleisher productions) and use of the rotoscope. The Fleischers were also among the first of animation studios to experiment with musical interludes in their Song Car-tunes and Screen Songs (1924-1929), and invented the 'follow the bouncing ball' technique.
The company's first major sound cartoon character was Bimbo the Dog (1930), a rather foolish character who often wound up in bizarre or life threatening situations and had a weakness for attractive women. Speaking of which, Bimbo would quickly become eclipsed by his girlfriend, Betty Boop, who was modeled off of the popular flapper persona of the time. After Betty Boop's cartoons were forced to tone down their innuendos and humor by the Hayes Code, she in turn was eclipsed by another star: Popeye the Sailor, who first appeared as a guest character in 1934. In this regard, Fleischer Studios was rather unique, as their biggest stars were not funny animals, but human characters.
Betty Boop and Bimbo in 'Snow White' (1933). It's perhaps the best example of how bizarrely creative rubber hose animation could be at times.
"I yam what I yam."
Walt Disney and Ub Iwerks
Walt Disney and his partner Ub Iwerks first entered the animation business in 1921 when they opened their Laugh-O-Grams Studio located in Kansas City. However after facing financial difficulties, the two men left for Hollywood. Here Disney and Iwerks continued to produce their successful shorts, The Alice Comedies until 1927, which featured the adventures of a live-action girl (portrayed by Virginia Davis) in 'Cartoon-land.' Alice was then replaced by Oswald the Lucky Rabbit, who proved to be even more successful, but Disney lost the rights to the character after less than a year, due to conflicting interests with producer Charles Mintz.
Neither of the men were discouraged. Iwerks drew up Mickey Mouse for Walt, and Disney decided to synchronize the third Mickey cartoon with sound (Steamboat Willie, 1928) and let's just say the rest is history. Shortly after, Disney began producing Silly Symphonies, which relied less on dialogue and more on musical interludes to tell various stories, many of which were based off of popular childern's stories or fairytales. The Silly Symphonies were stand alone shorts and became the first major Hollywood cartoons to utilize Technicolor beginning in 1932, with "Flowers and Trees".
Disney may have lost his rabbit, but his mouse ended up doing better anyway.
Ub Iwerks's 'Hell's Bells' (1929) shows how Disney mastered synchronizing sound to its cartoons.
However, Ub Iwerks would later leave Disney for a period of time, due to conflicting interests with Walt and feeling overburdened with work. On his own, Ub was less successful, but still managed to produce some memorable series, such as Flip the Frog (1930-1933) and Willie Whooper (1933-1934). Ultimately, Iwerks lost finical support and did contract work for other studios before making amends with Walt and returning to Disney. To this day, Iwerks remains largely overlooked for his enormous contributions to animation.
Ub Iwerks's expresses his dissatisfaction at Disney in this drawing.
Oswald, Walter Lantz, & Charles Mintz
Meanwhile...what happened to Disney's Oswald the Lucky Rabbit? Charles Mintz ultimately ended up handing over the character to Walter Lantz at Universal Studios. Walter Lantz long had been in the animation industry, beginning in 1924 when he made his half cartoon / live-action Dinky Doodle series at Bray Studios. Lantz's Oswald, by Mintz's demand, was far more cheaply produced than Disney's version. Initially, Lantz put Bill Nolan in charge of the Oswald shorts. Nolan's Oswald was the most surreal version of the character and also included a young Tex Avery on its staff. After his Pooch the Pupfailed to garner audience's attention, Lantz would take over the Oswald series himself. Lantz's version of Oswald changed the character even further from his original incarnation. The rabbit largely lost his mischievous streak, was aged down, and given a more childlike persona.
Walter Lantz's 'cuter' version of Oswald.
Charles Mintz likewise went on to produce several series for Columbia Pictures before he passed away in 1940. Although not the first to adapt the comic-strip character Krazy Kat to animated form (there were numerous earlier attempts), Mintz's version is perhaps the best known. Mintz inherited Krazy Kat's film rights from Winkler Pictures in 1929. His Krazy Kat was the first to utilize sound and ran for ten years, but was criticized for being to much like Felix the Cat and Mickey Mouse, and unlike the original strips. Mintz also hired three former Fleshier animators (Sid Marcus, Art Davis, and Dick Huemer) in 1930. The first project given to the men was to create another funny animal character. Toby the Pup was the ill-fated result. The series only generated 13 shorts, half of which are lost today. Perhaps, this was because Toby failed to stand out from the crowd, resembling Fleischer's Bimbo, and even starring in a cartoon suspiciously similar to Disney's Steamboat Willie. However, Toby's cartoons were expertly crafted and are highly sought out by collectors today. Fortunately, the threesome did manage to hit the nail with their next project, Scrappy, which managed to run for just as long as the Krazy Kat cartoons. Scrappy, although largely forgotten today, was rather unlike any other popular cartoon series of the 1930s in a few ways. Instead of an animal, its star was an average human boy. (Well, average expect for the fact Scrappy had a massive head.) Scrappy was frequently about Great Depression related problems, but put in a humorous light. Likewise, his cartoons were one of the very few series made at the time that focused on a child's perspective of the world.
The first and most famous Scrappy short, "Yelp Wanted" (1931).
Warner Brothers Gets Looney
When most people think of Looney Tunes, they think of the likes of Bugs Bunny, Daffy Duck, and Tweety Bird. However, the series's history goes all the way back to 1929. After seeing the success of Disney and others, Warner Brothers decided that they should jump into the fray and use animation as a way to promote their musical library. The company hired the duo Hugh Harman and Rudolph Ising, who formally worked for Disney and Mintz, to create them a star to rival the fame of funny animals belonging to other companies. Harman and Ising went the other route at first, with Bosko, a caricature of an African American boy. Although Bosko may not be very politically correct in some regards today, he was a generally positive character who was capable of solving his own problems. (Harman and Ising also replaced his stereotypical 'blackface' voice, with a falsetto one in later cartoons). Bosko's series was so popular that his creators quickly abandoned their Mickey look-alike, Foxy, after only three cartoons. Harman and Ising's other, less frequently featured characters created for Warner Bros were Piggy (a short lived replacement for Foxy), and the one-shots, Goopy Gear and Freddy the Freshman.
Bosko was Warner Brother's first cartoon hit.
Unfortunately, for the rest of the Warner Brothers staff, Harman and Ising left the company in 1933 and took the rights of Bosko with them. After a dispute over budget costs with Leon Schlesinger, the two left for MGM. The company attempted to deal with their major loss in the meantime by producing cartoons staring Buddy up until 1935. Buddy was basically a bland, whitewashed version of Bosko and is largely forgotten today. After Buddy failed to appease audiences, long time employee Friz Freleng directed the cartoon, "I Haven't Got a Hat." It introduced the studio's meant-to-be new star, Beans the Cat. However, a certain stuttering pig stole the show, and Beans was retired after only nine cartoons. The pig's name? Porky, of course.
Paul Terry and Van Beuren
Paul Terry had a very long career in animation, spanning from 1915 all the way up to 1955. Like many early animators, Terry began work as a newspaper cartoonist, and became inspired to bring his work to life after seeing Winsor McCay's "Gertie the Dinosaur" (1914). In 1916, he was offered a job at the Bray Studios, were many of the other people in this article also began their careers. Here, Terry created his most enduring character, Farmer Al Falfa, a cranky and bumbling old man, who often fell victim to ridicule of the antics of barnyard animals or while trying to impress women. Terry's early work was of exceptional quality for its time. He pioneered the usage of cels in order to speed up production and keep costs down, and even a young Walt Disney admired his work.
However, Terry was unhappy with his tenure at Bray Studios and left after producing only 11 cartoons. In 1920, he entered a partnership with Amadee J. Van Beuren. Here the two began a series called, Aesop's Film Fables, which stared Farmer Al Alfa and a wide menagerie of cartoon animals. Initially, each cartoon would end with a moral that often had little to do with the rest of the film (which became sort of a running joke). While the series was popular early on, the production costs of the studio began to slide and Terry's work began to look less refined in comparison to other cartoons of the period. In 1928 Terry directed "Dinner Time", the first sound cartoon, released a month before Disney's "Steamboat Willie." However, "Dinner Time" was widely dismissed by critics (and Disney himself) due to its cruder animation and poorly synchronized sound. Ultimately, Terry and Van Beuren split their relations in 1929 and Terry would go on to create cheaply produced, but often fondly remembered series such as Mighty Mouse and Heckle and Jeckle.
The sad thing about Paul Terry is that he made high quality shorts early on, but then resorted to producing cheaper cartoons in order to survive.
On its own, Van Beuren Studios did not last as long. The first series the studio made stared Waffles the Cat and Don the Dog, who came off as generic funny animals, with little personality of their own, and acted as vehicles to take the audiences on odd adventures to far off lands. They were quickly replaced by Tom and Jerry(1931-1933), which tended to come off as a low budget version of Bray Studio's earlier Mutt and Jeff cartoons (1916-1925). Pretty soon, Van Beuren realized that in order to stay competitive, they would have to increase the quality of their cartoons. Eventually, Cubby Bear (1933-1934) emerged as the company's new star, before he too was replaced in order to make way for Hollywood's newest novelty, color cartoons. This reflects American animation's next phase: an age of 'Technicolor Realism' pioneered by Disney.
Although a bit of a Mickey Mouse ripoff, Cubby Bear was definitely an improvement over Van Beuren's Tom and Jerry (No not the more famous cat and mouse duo.)
